Stop Moving Small: To My Entrepreneurs

I was having one of those real conversations the other day with a girlfriend, the kind where you’re not sugarcoating anything. We were talking about business, the economy, the shifting landscape for entrepreneurs, and how things just feel different right now. The truth is, a lot of us are working harder than ever but being asked to do more for less.  I finally said something out loud that I think more women, especially women founders need to hear.


We have to start asking for our worth.


For so long, many of us have been conditioned to shrink our value. To feel grateful for the opportunity instead of confident in the expertise we bring. To say yes quickly and negotiate quietly. But the landscape of business has changed. If we don’t adjust how we view our own value, we risk staying stuck in cycles of burnout and under-earning. And honestly? Women’s History Month feels like the perfect time to talk about that.


Because when I think about the women who came before us, the ones who fought for seats at the table, for equal pay, for opportunities we benefit from today, I don’t think they did all that work so we could still be playing small.


If anything, we’re supposed to take it even further. I’ve been reflecting on this a lot lately as an entrepreneur. There are seasons where things are flowing and opportunities are everywhere. And then there are seasons where you start questioning everything. The contracts slow down, partnerships shift, and you’re looking at the same workload wondering why the revenue isn’t matching the effort.


That’s where many founders get stuck: working harder instead of working smarter. The truth is, many purpose-driven or faith-led entrepreneurs carry an additional misconception: that if their work is meaningful, they are somehow supposed to struggle financially. But that’s not how impact works.


If you want to make a massive impact, your business has to be sustainable. And sustainability means building something profitable enough to support the vision.


Recently I came across a perspective that really resonated with me around this idea. Sometimes when entrepreneurs feel stuck financially, the problem isn’t effort or talent. It’s that the value they bring to the table isn’t being positioned or packaged in a way that the market fully understands.
That’s something former Fortune 50 marketing executive Tasha Randle talks about often in her work with founders. Through her Strategic Advisory Intensive, she helps entrepreneurs identify the hidden friction in their business, clarify their positioning, and turn underleveraged expertise into premium offers that better reflect the impact they’re making. And honestly? That type of guidance can be the difference between surviving and thriving.
If you’re a founder who feels like you’ve been working way too hard for the revenue you’re generating, I’d definitely encourage you to take a look at it. You can learn more here:
​https://828leadershipgroup.com/morgan2


As women, especially during Women’s History Month, I think it’s time we normalize something. We can be purpose-driven and profitable. We can be impactful and financially successful. We can lead with heart and charge what we’re worth.


Girl power isn’t just about cheering each other on. It’s also about reminding each other that our expertise, our leadership, and our ideas have real value. It’s okay actually, it’s necessary to build businesses that reflect that.