Herald Beauty Turns 5 - And We’re Just Getting Started

Five years. When I say that out loud, it feels surreal. Herald Beauty turns five on April 11, and if you’ve been on this journey with me, you know this isn’t just an anniversary. It’s a milestone. It’s proof. It’s resilience in real time. What started as an idea, a vision to create space for beauty, wellness, culture, and conversation centered around an often overlooked but incredibly powerful audience  has grown into something I’m deeply proud of.


And we’re celebrating the only way we know how: intentionally and beautifully. On April 11, we’re gathering for brunch, connection, cocktails, and community. Expect espresso martinis powered by Rémy Martin (because we do nothing basic around here), beauty product moments from Palmer’s and KAO Brands, curated vibes, and a room filled with people who believe in what Herald Beauty represents. This isn’t just a party.It’s a thank you.


Five years ago, I knew there was a gap. I knew women who looked like me deserved elevated experiences, meaningful content, and events that felt thoughtful and intentional. I knew our buying power, our influence, and our presence mattered even when others didn’t always see it.
Building Herald Beauty has not been easy.


There have been seasons of expansion and seasons of stretching. There have been partnerships that flourished and opportunities that disappeared. There have been moments when I questioned whether I should pivot, shrink, or rebrand to fit what felt more “acceptable.”
But here’s what I’ve learned: when you build something rooted in purpose, it sustains you even when the road gets hard.


Herald Beauty has become more than a platform. It’s a community. It’s a room where beauty conversations feel inclusive. Where wellness includes mental, emotional, and physical care. Where entrepreneurship is transparent. Where culture is celebrated, not watered down.
Five years means we’ve survived trends. We’ve navigated shifting corporate priorities. We’ve adapted to changing landscapes. And through it all, the heart has remained the same.


Celebrate. Elevate. Connect.


This anniversary is about honoring that consistency.
It’s about honoring every attendee who bought a ticket. Every brand that believed in the vision. Every speaker who poured into our audience. Every reader who shared a blog. Every woman who felt seen in our space.


And yes it’s also about honoring growth. Because the next five years? They’re going to be even bigger. April 11 will be a reflection of what Herald Beauty does best: curated experiences that feel elevated but welcoming. Thoughtful but fun. Stylish but substance-driven. We’ll toast with espresso martinis powered by Rémy Martin. We’ll indulge in beauty products from Palmer’s and KAO Brands. We’ll brunch. We’ll connect. We’ll laugh. We’ll celebrate what happens when vision meets community.


And if you’ve ever wondered how you can support this is your moment. You can grab a ticket. You can sponsor a seat. You can even become a $50 logo sponsor no business required, just your name and your support. Because in today’s world, sustaining platforms that center our community requires collective effort. And I don’t take that lightly.


Herald Beauty turning five is personal for me. It represents consistency. It represents belief. It represents choosing to keep going even when it would have been easier to pivot into something safer. We didn’t build this to blend in. We built this to stand out.


On April 11, we celebrate five years of doing exactly that. Tickets and sponsorship opportunities are available now. I can’t wait to see you in the room. Here’s to five years of beauty, culture, and community and to everything that’s still coming