Behind the Scenes of Planning Herald Beauty’s 5 Year Anniversary

This year is a big one for me.

Herald Beauty is turning five.

And while that number makes me incredibly proud, I’ll be honest—getting here has not been easy. Planning this anniversary event has made me reflect on the entire journey. The highs, the challenges, the moments I questioned everything, and the moments that reminded me exactly why I started.

When I launched Herald Beauty, the vision was simple but powerful. I wanted to create a space that celebrated beauty, wellness, and community while also highlighting voices that are often overlooked—especially women of color in the beauty and wellness industries.

What started as an idea quickly grew into something bigger than I imagined. Over the years, Herald Beauty has brought together beauty experts, wellness professionals, entrepreneurs, and community members for conversations that matter. It’s been a place where women connect, learn, feel seen, and walk away feeling inspired. But here’s the part people don’t always see.

The behind-the-scenes work is a lot.

Planning an event like this takes months of preparation. Securing sponsors, coordinating partners, confirming speakers, planning experiences, promoting the event—it’s a full-time job on top of the many other things I do as an entrepreneur.

And if I’m being completely transparent, the landscape for events and sponsorships has changed a lot over the past couple of years. Funding sources have shifted, budgets have tightened, and many companies have pulled back from initiatives that once supported community-based programming.

There have definitely been moments where I’ve asked myself, “Can I keep doing this?” But then I remember the women who attend Herald Beauty every year. The conversations that happen in those rooms. The connections that are formed. The inspiration people leave with.
That’s what keeps me going.

The five-year anniversary isn’t just about celebrating how far Herald Beauty has come. It’s about celebrating the community that has supported this vision from the beginning. This year’s event will feature incredible beauty brands, wellness conversations, brunch, and of course a few fun surprises. Think great energy, meaningful conversations, and yes—maybe even an espresso martini or two.

More than anything, this milestone reminds me that building something meaningful takes resilience. It takes believing in your vision even when the path gets difficult.
And it takes community. So as we get closer to the five-year celebration, I’m feeling grateful. Grateful for the people who have supported this journey, the brands that have believed in the mission, and the women who continue to show up year after year.

​Because Herald Beauty has never just been an event.
It’s a movement rooted in confidence, wellness, and community—and I can’t wait to celebrate five years of it.