MORGAN ANGELIQUE OWENS
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Beauty Trends I’m Taking With Me Into Fall

8/13/2026

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I know, I know it feels like summer just started, but somehow we're already talking about fall beauty! As much as I love a good summer glow, there's something about transitioning into a new season that makes me want to switch up my beauty routine. Fall beauty is always a little richer, moodier, and more intentional, and this year I'm less interested in following every single trend and more interested in choosing the ones that actually feel like me. From makeup and nails to fragrance, hair, and skincare, these are the beauty trends I'm taking with me into fall.


First up: the skin is still going to be the star of the show. I'm not ready to give up that fresh, healthy glow just because the weather is changing. If anything, fall is when I'm paying even more attention to hydration and keeping my skin barrier happy. After months of heat, humidity, sunscreen, travel, and sweating, my skin deserves a little extra love. I'm leaning toward hydrating serums, nourishing moisturizers, gentle exfoliation, and of course, SPF.


The goal isn't necessarily perfectly flawless skin; it's skin that looks healthy, hydrated, and alive underneath whatever makeup I'm wearing. When it comes to makeup, I'm ready for a little more drama. Summer is all about lightweight makeup, but fall gives me permission to play again. I'm loving the idea of warm, softly sculpted skin paired with a beautiful berry, brown, or muted red lip. I'm also bringing back blush in a big way. A gorgeous cream or liquid blush can instantly make your face look more awake and polished without requiring a full face of makeup. For eyes, I'm leaning toward soft browns, bronze, espresso, and subtle smoky looks rather than anything too harsh. Think "I woke up looking this expensive" instead of "I spent two hours doing my makeup."


We cannot talk about fall beauty without talking about nails. I'm ready to trade my bright summer colors for deeper, sophisticated shades. Chocolate brown, burgundy, espresso, deep plum, muted olive, and classic nude are all calling my name. I also love a good minimalist nail moment, especially when paired with a little unexpected detail like a chrome accent, French tip, subtle shimmer, or tiny design. Fall nails don't have to mean boring nails. I'm still going to have fun with them.

​Fragrance is another place where I really embrace the season.

Summer is when I reach for lighter, fresh, citrusy scents, but fall is when I want something that has a little more personality. Give me vanilla, amber, sandalwood, musk, spice, or something slightly smoky. I want a fragrance that feels warm and memorable. And honestly, there's something about walking into a room in a beautiful fall fragrance that just hits differently.


For hair, I'm leaning into healthy, polished hair with movement rather than overly complicated styles. I'm loving the idea of soft waves, sleek ponytails, voluminous blowouts, and styles that look effortless but still put together. After a summer of heat, humidity, pools, and vacations, fall is also the perfect time to give your hair some serious TLC. Deep conditioning treatments, scalp care, trims, and protecting your hair from heat are going to be high on my list.


I'm also embracing a more intentional beauty aesthetic this fall. For me, that means fewer products just for the sake of having more products and more focus on the things that make me feel beautiful. I'm in my 40s now, and my beauty routine has changed. I don't want to look younger; I want to look healthy, confident, polished, and like myself. That means choosing trends that complement me instead of feeling like I have to chase whatever happens to be viral.


And finally, I'm taking the glow with me. Fall doesn't mean we have to lose that summer energy. If anything, I'm carrying it into the new season. A little highlighter, glowing skin, a beautiful fragrance, fresh nails, healthy hair, and a confidence boost can go a long way. Beauty trends will come and go, but feeling good in your own skin never goes out of style.


So yes, I'm ready for fall. Bring on the cozy clothes, deeper beauty shades, new fragrances, fresh hair, and all the beauty inspiration. But this season, I'm choosing trends that feel fun—not trends that make me feel like I need to change myself. Because the best beauty trend to take into fall is still feeling like your prettiest self.
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    About Morgan

    Morgan Angelique Owens  is the author of "Finding My Sparkle" and Founder & CEO of the MAO Brand, Professional Pretty, and Curvy Cardio, LLC.
    ​
    Morgan is a dynamic travel and beauty blogger, and a seasoned media correspondent. She has been featured on television programs and in publications all over the country.

    As an entrepreneurial powerhouse—she wears many hats, including Author, Consultant, Speaker, and Brand Ambassador. Morgan uses her vision and voice to coach and uplift women and young girls, sharing the wealth of knowledge and expertise she’s honed in the realms of physical and mental health, beauty, personal empowerment, and lifestyle content.

    With her passion and fashion-forward savvy, Morgan bridges the gap between brands and underserved audiences, creating authentic connections.

    ​She is dedicated to empowering individuals and businesses to invest in their futures and discover their own sparkle.

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