Beauty Trends I’m Seeing in Milan for Fall 2025

Milan in the fall has its own magic. The streets are lined with warm shades of brown, camel coats sweep past cobblestone walkways, and the air smells faintly of espresso and ambition. And of course, the beauty scene is just as intentional as the fashion. Milan doesn’t chase trends—it refines them, elevates them, and somehow makes them feel timeless.
Here’s what I’ve been spotting on the ground, straight from the sidewalks, showrooms, and quiet cafés:

1. Glossy Skin Over Matte
Matte had its moment, but Milan this season is all about the glow. Think skin that looks hydrated, dewy, and radiant—almost like you’ve just come from a facial. I’ve noticed women layering lightweight serums, skipping the heavy powders, and embracing “glass skin” that reflects light in all the right places. It’s skin-first, makeup-second. A good SPF and hydrating cleanser (yes, I travel everywhere with my Skin by Brownlee & Co. favorites) are the real MVPs here. When your skin is glowing, everything else feels effortless.

2. Deep Berry Lips
Fall in Milan is painted in shades of burgundy, plum, and rich wine—and the lips are no exception. I’ve seen everything from high-shine glosses to bold, matte lipsticks in deep berry tones. What makes it so chic? The pairing. Most women keep their eyes minimal—just a soft wash of neutral shadow and clean lashes—so the lip is the centerpiece. It’s giving understated luxury, the kind of look that says, I didn’t try too hard, but I still command the room.
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3. Sleek, Sculpted Hair
Hair in Milan this season is unapologetically polished. Middle parts, sleek ponytails, and sculpted buns are everywhere, especially during Fashion Week. It’s not fussy or overdone—it’s precise. It’s the kind of hair that looks like it took effort, but also whispers confidence. And the beauty of it? It pairs with literally anything: a statement coat, a power suit, or even a cozy knit sweater for a dinner date. It’s very “boss babe in Milan” energy, and I’m here for all of it.

What I love most about Milan is that it never feels like it’s trying too hard. These trends aren’t about reinventing beauty; they’re about elevating the classics. Radiant skin. Bold lips. Sleek hair. It’s simple, timeless, and confident—the same way Milan approaches fashion.
So whether you’re walking through the Duomo, sipping cappuccinos in Navigli, or scrolling for inspo from your couch back home, remember: Milan beauty is about balance. Let your skin shine, let your lips speak, and let your hair tell the world you’ve arrived.